We’ve long wondered if our phones are listening to us, and now there’s some sense of proof. How does this technology work? Pickr’s Leigh Stark joins 3AW to talk an AdTech secret.
If you’ve long suspected your phone is listening to you because you say something and then ads for that naturally appear, there’s news this week that you’re not crazy, at least about that. A Facebook partner has actually mentioned that in a pitch deck, simultaneously revealing and confirming what’s going on with recordings and AI.
So how does this technology work, and can it do more than just listen to your words from your phone? How do advertisers seemingly join the dots almost immediately about things you’re talking about and places you’re visiting?
To talk about one of AdTech’s worst kept secret, Pickr’s Leigh Stark joins 3AW’s Tony Moclair to talk tech, and even answer a few questions from listeners. Hear it in the segment below.
