You won’t need to own a specialised “The Frame” TV to run art on your screens this year. You just need a new Samsung telly.
TV changeover season is upon us, and while we’re still waiting for TV brands to showcase what’s coming beyond what LG has shown for 2025 already, some of the feature sets are trickling out bit by bit.
Take what’s happening in Samsung land, where owners of QLED and Neo QLED models from this year will get a bit of a treat: the same art store and art display features normally found exclusively on Samsung’s “The Frame” TVs.
Up until now, The Frame has easily been one of Samsung’s more successful lifestyle screens, providing a TV in a picture frame that not only works as a TV, but also runs as an art frame, keeping the TV on and running artworks at lower power. It’s a bit like having an art frame on the wall that can change and do double duty as a TV.
But to get that feature, you’ve needed one of The Frame TVs.
This year, that will change, and Samsung provides the art feature to the 2025 QLED and Neo QLED line-up, as well as The Frame TVs. It’ll cover sizes from 43 to 100 inches and include access to the Samsung Art Store, which includes more than 3000 licensed artworks from galleries around the world.
It will also include a collection Art Basel in Hong Kong, a recent show that just finished overseas.
Samsung Australia has confirmed that the 2025 QLED and Neo QLED TVs will support the Art Store, as well as the Ambient Mode feature from The Frame TVs. That means if you have one of this year’s TVs, you’ll be able to leave it running as a piece of art, and have it work in an assortment of sizes, including the massive 100 inch model.
One type of TV the feature won’t arrive on is Samsung’s OLED options, with the company confirming the Art Store won’t be on these screens.
There’s no word as to when Samsung’s 2025 QLED options will be made available in Australia, but it’ll probably happen somewhere between April and May, so look out shortly.
