About a month before every other mobile phone maker is set to unveil what’s coming this year in phones, Samsung will show its hand with Galaxy Unpacked.
Timing is everything, and sometimes it’s all about getting in early. Getting to work early, getting to the theatre early, and if you’re a phone maker, getting in with your new model early, too.
That appears to be the plan for Samsung in 2025, which in late January will have its first Galaxy Unpacked event of the year, where the next slate of Samsung Galaxy phones is expected. And my, is it early.
Just like Samsung did last year, it is getting into what’s to come much earlier than most other manufacturers will in March, which is when Mobile World Congress will kick off this year.
In 2025, MWC runs from March 3 to 6, but Samsung’s first Unpacked event will run January 23 at 5AM Sydney time.
What will we likely see announced?
Galaxy S25 and S25 Ultra
There’s a pretty good chance that the stars of the show will be the Galaxy S25 range, culminating in the flagship S25 Ultra. It’s the year 2025, after all, and last year’s S24 Ultra was named for the year 2024.
This year, we’re expecting more power and memory, likely thanks to a new chip in Qualcomm’s Snapdragon Elite, plus some possible changes to the design to make the new phone big yet also slightly slim.
Camera improvements are also expected, and you know what we’d love to see? Qi2 compatibility.
The next generation of wireless charging, Qi2 is basically MagSafe for Android and iPhone, and something only HMD chimed into using last year, surprisingly us greatly.
In terms of what Samsung will do for AI, that remains to be seen, but given we saw some clever uses with language translation in the Z Fold 6, plus some AI image editing initially in the S24, there’s a good chance something will be new, whatever it is.
All Samsung is promising for now is “the next big leap in mobile AI experiences”, which reads like marketing jargon for “more in AI”.
We’ll know what that “more” is soon enough, with January 23 only a few weeks away.
