Some of those neat AI developments found in Galaxy phones last year are making their way to Samsung TVs in 2025, as AI in TVs becomes more than just upscaling.
If 2024 was the year that artificial intelligence and machine learning technologies became more available in mobile devices, 2025 could just go down as the year that manufacturers find more ways to introduce AI to our living room.
That appears to be some of what’s happening at CES this year, with Samsung set to bring more AI goodness to screens, some of which appears inspired by aspects of what its Galaxy S24 Ultra delivered barely one year ago.
One of the many, many announcements being made at the world’s biggest consumer tech show, Samsung is talking up what we can expect for its TVs, and it’s a combination of new hardware and improvements in AI software, all there to deliver a better viewing experience altogether.
In the technology side of things, Samsung will have three main technologies working for its screens, dependent on how much you want to spend.
The metal-coated quantum dot-enhanced LED-backlit TVs known as QLED are a part of the plan, as are the versions of these powered by Mini LEDs called “Neo QLED”, with QLED being a good and Neo QLED being the best for that technology. Meanwhile, Samsung will also have OLED offerings, as well, giving LG some competition in this category.
Three technologies will lead Samsung’s offerings in the Q-series TVs, with the flagship model being the Neo QLED 8K QN990F, a big 8K display sporting AI upscaling, AI picture optimisation, and sound and image mastering improved by — you guessed it — AI analysis.
Artificial intelligence will play a big part in the flagship Samsung Neo QLED model, and not just for improving picture quality.
On the software side of things, Vision AI will gain the generative wallpaper and live translation, almost like Samsung’s AI TVs had taken a page from its AI phones. While Google’s “circle to search” won’t be there, a variation on that theme will be in “click to search”, which will use AI to run searches on what you see.
Samsung also says on-device AI will improve what you watch based on environmental factors, so if your living room is that little bit too light or the outside rain just that little bit too loud, Samsung’s Vision AI will be able to adjust picture and sound to compensate.
If you happen to use more of Samsung’s SmartThings gadgets for the home, AI will also bring more of that together on your TV, including insights about your energy usage, lighting around the home, and updates for what’s going on using security systems, too.
There’s also an integration with Microsoft Copilot, which aims to improve and personalise the TV viewing experience using artificial intelligence.
“Samsung sees TVs not as one-directional devices for passive consumption but as interactive, intelligent partners that adapt to your needs,” said SW Yong, President and Head of Samsung’s Visual Display Business.
“With Samsung Vision AI, we’re reimagining what screens can do, connecting entertainment, personalisation, and lifestyle solutions into one seamless experience to simplify your life,” he said.
In terms of which models will be released sporting this technology, Samsung hasn’t said a lot just yet. It’s CES, after all, and more will likely be announced.
However, Samsung’s Australian arm has noted the 8K QN990F will be coming to Australia in the first half of 2025, with pricing yet to be announced. We expect it will be quite large, and that there will likely be a 4K Q90 model announced alongside, handy for folks who might not need or want 8K.
