Australian technology news, reviews, and guides to help you
Australian technology news, reviews, and guides to help you

L’Oreal aims to understand your skin with technology

Could your skin benefit from a tech-assisted analysis? Beauty brand L’Oreal could have something with that in mind at CES this year.

Do you know what your skin really needs? That’s the question being asked this year from an unlikely suspect, as beauty products brand L’Oreal dabbles in understanding our bodies, but not in the way you might expect.

We have health technologies to monitor weight and sleeping, and Withings has this year demonstrated a new style of smart mirror aimed at providing a holistic approach to whole-health understandings in technology, but even that is a departure from what L’Oreal is talking up at the year’s biggest technology show, CES 2025.

Rather, beauty product band L’Oreal is talking about a technology that can look at biomarkers in the skin to understand the age and whether it’s healthy.

Called L’Oreal Cell BioPrint, it aims to work out whether some ingredients in beauty products will work, and to predict cosmetic issues, using a lab-on-a-chip concept to analyse the markers in skin to work this out.

The concept basically has you put some tape on your skin, insert that into a solution, and then load the solution into a specific cartridge for L’Oreal’s Cell BioPrint machine, which will process the solution and determine the results.

L’Oreal notes that the technology relies on over 100 parents to check protein biomarkers in five minutes, and based on the technology, may be the sort of thing you can expect to find in a department store rather than at home.

However, it also may not launch in Australia initially, with L’Oreal piloting the concept in Asia later in the year.

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