Cameras these days don’t do just one thing; they do manual , and Fujifilm’s latest proves it with a pretty solid feature range.
Our phones may be getting better cameras, but they’re still not quite close to totally replacing your dedicate camera body, and provided camera makers pump up the features, that will remain true.
Fujifilm is showing that it has the skills to keep people paying its bills, launching a new interchangeable lens camera made for more than just the occasional snap. In fact, given the cameras coming out at the moment, it seems appropriate timing, though while the professional end has been targeted by the likes of Canon and Nikon, Fujifilm appears to have enthusiasts in mind.
The new camera is the Fujifilm X-T3, and it takes Fujifilm’s mount and lenses, upgrading the sensor technology and moving to a new 26 megapixel APS-C sensor capable of controlling moire effects, while video has been improved, too.
That will form a major part of the focus in a the Fujifilm X-T3, with 4K Ultra HD capture supported at 60p and 10-bit, something normally reserved for bigger cameras.
Fujifilm’s focus on film simulation is also a part, and while you can take stills with emulated film profiles for rolls like Provia and Velvia, the X-T3’s video mode also supports Eterna, giving the video more of a film-like presence.
Interestingly, there’s also support for a film-like mode that has only appeared on Fujifilm’s medium format cameras, supporting “colour chrome”, which offers deep colours in a mode that appears to replicate what slide film was used for.
“Like previous models in the range, the X-T3 has been hugely anticipated, so we’re excited to be able to bring it to Australia,” said Fujifilm’s Alex Zitser.
“As a business, we’re continuously innovating and pushing the boundaries in terms of what’s possible from a mirrorless digital camera,” he said.
“The X-T3 marks the next step in that journey, with a wealth of hardware and software improvements to meet the demands of both professional photographers and enthusiasts.”
There’s also improved motion tracking from previous cameras, as well as better autofocus, too.
Locally, Fujifilm’s X-T3 will see release later this month, hitting stores for around $2499 without a lens.
