Launched in 2016 as a technology news, reviews, analysis, and assistance resource developed in Australia, Pickr aims to provide plain English approaches to the complexities of complicated technology, talking about technological products and concepts, and how they pertain to anyone living in Australia.
Pickr is an award-winning publication written by Australians with a wealth of technological experience, particularly in the reviews space. Content on Pickr is never written by an AI system, and is focused on the human element.
Humans buy gadgets and need assistance with technology, which is what this website aims to cover.
Beyond the basics
Stories detailed on Pickr aim to go beyond the basic news release or tech specs, asking questions audiences may have, while also providing the expert analysis technology journalists can provide.
Reviews follow a similar approach, with products that are used and adhere to methodologies provided in detail at this site. No product is reviewed at Pickr without being used, and all products are used in Australia.
No review is paid for and no part of the review experience has been discussed with the supplier of products being reviewed. Pickr does typically rely on companies to supply their own products, but every review is written with strict editorial independence and without interference from the company.
Our focus is on providing technology information that’s both helpful and relatable for people living in Australia (where pickr.com.au operates). That isn’t to say Pickr’s content and reviews may be unhelpful in other places; most technology doesn’t need a specifically local angle, but in devices that do, such as with phone reviews, they will always include tests detailing use within Australia and Australian networks.
Ensuring trust
It’s worth pointing out that when crafting information for Pickr, we take care in ensuring that audiences can trust us.
Pickr is fiercely independent, critical of products and companies, and aims to publish stories that matter. It is a small publisher, not owned by any large media company, and can’t be persuaded to write positive or negative statements about a product or concept. Pickr covers information as the journalist sees it, maintaining strict editorial independence.
We do not publish guest posts from anyone, be it companies interested in sharing thought-leadership or marketers hoping to score a backlink. In fact, we do not consider or publish any content made solely for SEO in mind. Any email sent with the expressed goal of securing a backlink will be met with silence or a very large “NO” returned to them.
With limited advertising and no partnerships with organisations, Pickr ensures content is written without bias to make sure readers get the most useful information they can. No individual, company, or organisation can influence anything published on Pickr.
All of Pickr’s content aims to be balanced, factual, and relevant. Most importantly, it aims to be helpful. It’s why the editor ends radio segments with “happy to help”. We are happy to help.